He made sure that the arm that was carried throughout the assembly was always placed vertically. Did someone think about the energy spent in the building, fixing, disposing of those chips… Honestly, this is nitpicking, all because this is my favorite subject of exploration. The balance of 80 per cent Rs 960 crore was earmarked for distribution among the franchisee teams. Resistance to change goes beyond the company. Dr Vinay Dabholkar is the president of Catalign Innovation Consulting and helps organizations foster a culture of innovation. How do we manage the elephant—rider conflict? In a not-for-profit organization where profits are not an important criterion, the impact of innovation could be measured on different parameters. It produced inventions such as the phonograph, the high- 18 8 Steps to Innovation resistance incandescent lamp, the kinetographic camera, the electrical automobile and many improvements in telegraphy.
Does it mean that the flow of ideas would have stopped? A professor in Bologna in Italy ran a bakery where he printed images on cakes using custom-made equipment. The time for innovation is here and is urging us to do something — differently. In this book, we are concerned with all types of innovations, some of which would be based on inventions. What matters is the batting average, how much impact innovations make on the Introduction 21 company over a given period such as a financial year. It was decided to try this idea out, but early experiments using the dough for chips and an ink-jet printer to create the images resulted only in rendering the printer unusable! However, Jehangir already has one patent to his name and he has applied for a second one. And then do not know what to do with thousands of ideas sitting in their mailboxes. And read it to know a long list of Innovation books that are mentioned.
Think user actions, not product features. The best he could have then done was to extrapolate the past into the future and make a prediction: mule or ring spindles? But there were a number of uncertainties associated with it. This is the trickiest part of managing the idea funnel. What they essentially make you do is look at any kind of success. This is no different from Brooksby asking the ring spindle question. Must read for anyone who is interested in innovation. During the training sessions, techniques for identifying and analysing problems are presented; this took place in Maruti Udyog too.
Edison made a systematic study of potential new markets, and kept track of products he could improve upon. A campaign with a logo was launched and a selection committee was formed to select and fund good ideas. From Tihar Jail to Google, from Gandhi to Anna Hazare, from Edison to Jobs. It is expressed by just ignoring ideas, let alone giving encouragement or inputs. This example highlights three myths associated with the process of innovation.
Before starting his independent consulting career, he worked with technology companies such as Motorola and Sasken. Yet, 10 8 Steps to Innovation Aravind still has a 35 per cent operating profit—and this is a hospital that treats 2. An opposing view was that the company needed the dedication of its employees more than ever in tough times and hence the company could not afford to demoralise them. And the subtle message is, keep your eyes and ears open. The book is easy-to-read and simple to understand. The business was focused primarily on trading in various kinds of fabrics with the company acting as an intermediary between the textile mills in Mumbai and the garment manufacturers. An innovation also happens when a new phone model is launched by a Nokia or an Apple or a Micromax and results in profits.
The cover led me to believe that this was another one of those innovation cookbooks by two opportunistic wannabe Jugaad aficionados I still have a huge problem with the cover design in that it is trying hard to impress while succeeding to do just the opposite. For example, an engineering college pioneering an innovative curriculum may use the quantity and quality of student placements as one of the measures of the effectiveness of its innovation. Early on in the process, in 2002, they faced what seemed to be a simple challenge: how do you make snack foods more exciting? And see what worked and why. He has demonstrated that you can create a scooter-powered flourmill. We have Indian companies like Marico, Tata Motors and Titan that have demonstrated a high level of innovation stamina over the last two decades. It is the elephant side of thinking that is talking, based on past experience.
Introduction 15 A better way to put it would be to say that Jamsetji was managing the risk associated with the ring spindle opportunity. And the ocean of literature that they have read on Innovation. For a tiny rider, getting the direction is not sufficient. The book is an eye opener of the fact that innovation is required to sustain today and how we could let ideas flow and lead the way! But when you fail, to remember what did not work. Idea championing examples—George Fernandez, Einstein and Customer as champion and co creator o Organisations help ideas move faster by effective innovation reviews and supporting incubation of new ideas.
He is currently working jointly with Prof. Chakraborty, then charge-man in the Loco Shops at Tata Engines and Locomotives Company Telco, now Tata Motors gave a suggestion to the works manager. Resistance to change can be easily understood in terms of the conflict between an elephant tradition, emotions, inertia and its rider logic and rationality. It saved 25 to 30 per cent time and required less maintenance. So, this practice was adapted to Indian conditions and quality circle activity was allowed in company time.
A new product often involves setting up new internal processes. This is the same scooter that is shown in the background when Rancho Aamir Khan reunites with his college buddies in 3 Idiots. Ideas were also welcome for improving a process, reducing cost or improving quality. The authors give out two clear messages — 1 that everybody can innovate, 2 innovation success is less about isolated creative sparks than a concerted approach both to motivate the elephant incentive and direct the driver clarity. Innovation is iterative and the outcome of a series of experiments. The simple solution solved the problem permanently. On a regular basis, say once a month, ideas are evaluated by a committee and some ideas are implemented.