The use of a service is inherently subjective, i. Short-Term Orientation Uncertainty Avoidance Defines the extent to which members of a culture feel nervous about, or are threatened by, situations they perceive as ambiguous, unclear or unstructured. Moreover, marketing research allows management to behave proactively, rather than reactively, by identifying newly emerging patterns in society and the economy. Cultural: values, language, myths, customers, rituals, laws, and the artifacts or products transmitted from one gen. Higher than anticipated costs of product development Answer: c 26.
Learn , marketing communications customer value quiz questions and answers. People in high-uncertainty cultures: Are risk averse Maintain strict codes of behaviour Establish more formal rules Tend to be resistant to change. Mention the various steps of a new product development process. In selecting a strategic alternative, managers may use a portfolio matrix, which classifies strategic business units as stars, cash cows, problem children, and dogs, depending on their present or projected growth and market share. What are various kind of influences which affects consumer behaviour? Evaluation — Mention of any pre-testing, post testing, tracking studies etc. Simulated test marketing Answer: d 21.
Social marketing: It focuses on marketing a product socially i. Write short notes on the following. Customer, cost, convenience, comfort c. Relationship marketing: This approach basically deals with customer satisfaction. Marketing communication can be defined as the efforts made by the seller to convey his message to his buyers and to accept it in retrievable form. Product Concept Answer: c 12.
The main essence of segmentation analysis is: a. Discuss the role emotional intelligence plays in building relationships and improving performance at work. Context Analysis Business — Bread is a fmcg, which is an everyday product. Also explain what is a servicea. The affair kept him in the public eye since his name was constantly in the media; however, this did not appear to affect his sponsorship deals.
Commercialization What is false advertising? What major segmentation variables will you use? The shoes are comfortable, durable, and soft. Price of the product b. It involves the organization in making more then one marketing decisions across the nations. Which of the following is an example of a closed-ended question? This of the following is not a type of Marketing Concept: a. Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality. Illustrate how this can help marketers in their communications decision making.
Satisfaction of customer needs d. Some consumers now bake their own bread in Breadmakers. Renewed use of products Answer: d 11. Over 350,000 specific notes are at your disposal. Newsletters, catalogs, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of: a.
Define: the abilities to recognise and regulate emotions in ourselves and others. Answer: d A further 3Ps are incorporated into the marketing mix: a. The Supplier Concept Answer: d 11. Explain how macro environmental factors affect the marketing plans of an organization. Product Differentiation Answer: c 17.
Business—to-business buying process list the steps only Ends. The advantage is that there is no need of selling the product to all the segments of market infact a particular segment can be targeted according to their requirements. Using the advert below for Giorgo Armarni: analyse and evaluate how effective it has been as a marketing tool. Each party believes it is appropriate or desirable to deal with the other party. Market recognition, market preference and market insistence Ans: b After concept testing, a firm would engage in which stage for developing and marketing a new product? Niche competitive advantages come from targeting unique segments with specific needs and wants. To minimize the risk in taking decisions regarding how, who, when and where to market a a product service or a brand.